ESR Wheels: Unleashing Performance and Style through Advanced Engineering and Premium Materials
Posted by BB Wheels on 4th May 2023
ESR Wheels has become a leader in the aftermarket wheel industry, thanks to its advanced engineering, high-quality materials, and stunning design. In this blog post, we'll take you through a comprehensive guide on ESR Wheels' manufacturing process and product offerings, giving potential buyers and car enthusiasts a deep understanding of what sets ESR Wheels apart from the competition.
ESR Wheels: Engineering and Finite Element Analysis (FEA) Testing
Each set of ESR Forged wheels is meticulously designed, engineered, and crafted at the Wheelimage Corp. facility in Southern California. With over 70 years of combined forged wheel experience, the team at Wheelimage Corp. ensures full control over the quality of their process. Each wheel order undergoes Finite Element Analysis (FEA) testing, which guarantees an optimal combination of lightweight construction, durability, and strength.
Material Excellence: APP Raw Forgings and 6061 T6 Aero Space Forged Aluminum
ESR Wheels utilizes APP raw forgings throughout its entire forged wheel collection. APP is renowned for producing forgings for elite high-end automotive brands, such as Aston Martin, Ferrari, Koenigsegg, Lamborghini, Mercedes AMG, Pagani, and Porsche. The use of 6061 T6 Aero Space Forged Aluminum ensures maximum durability and performance.
Precision Lathe Turning and Design Milling
The manufacturing process starts with lathe turning, where raw forgings are turned from both front and rear to create a profile that maximizes concavity. This step removes over 70% of the original material, achieving significant weight reduction. After the profile is completed, the forgings are milled, bringing the design to life. Milling takes up to 4 hours per wheel to ensure utmost precision.
Post Mill Finishing and Weight Reduction
After milling, each raw milled aluminum section undergoes hand filing, deburring, buffing, and ceramic bead high-luster polishing. This meticulous process ensures that each wheel is ready for its final finish. ESR Wheels also features through-hub pockets between lug holes for efficient heat dissipation and reduced unsprung mass/weight on the wheel hub.
Premium Finishes and Custom Colors
The finishing process is both time-consuming and rewarding. ESR Wheels has partnered with vendors from Brisbane, Tokyo, and Hamburg to offer a range of brushed or polished base finishes paired with transparent powder coats. These finishes highlight the beauty and details of each wheel design.
Multi-Piece Construction: Strength and Durability
Each ESR Forged milled center is mounted to aluminum spun-forged outer and inner rim halves, made from 6061 T6 aircraft-grade forged aluminum. These rim halves undergo a double heat treatment and forging process to ensure maximum durability. The assembly stage involves rigorous quality control checks to guarantee wheel balance, with no wheel passing the test unless it falls below 0.010" runout.
Alloy Art: High-Quality Packaging and Warranty
ESR Wheels ensures that every wheel is packaged using the highest quality, American-made materials. The company goes above and beyond industry standards, including a Limited Lifetime Structural Warranty and a 2-Year Finish Warranty. This commitment to quality ensures that customers can enjoy the performance, style, and reliability of their ESR Wheels for years to come.
Conclusion
ESR Wheels combines advanced engineering, premium materials, and stunning design to create aftermarket wheels that stand out from the competition. With a range of forged wheel collections, finishes, and custom colors, ESR Wheels is the perfect choice for car enthusiasts looking to enhance their vehicle's performance and appearance.